The world is constantly changing, and there are disparities. However, through it all, there are always popular brands of products that maintain their status on a global scale. Nike is definitely one of those brands. Since its creation in 1971, Nike started and continues to be one of the most valuable sports brands on the market.
In the world of running shoes, there is no mistaking the brand name Nike. You have seen, heard and possibly, raved about them. Nike is a name brand that is very popular in the world of sports, and you can’t be into any form of athleticism and not have been privy to Nike shoes.
The biggest question you may be asking is, what makes Nike better or different from any other brand of athletic shoe? Isn’t one the same as another? The short answer is no, but if you are interested in the long answer and learning what makes them different, continue below.
Athletic Shoe Branding
One of the main things that set Nike apart from any other form of athletic shoe is the way they are branded. Nike spent a great deal of time, thought and money to create their “Just do it” brand and it has taken off beyond their expectations. There are many interesting facts around how Nike has branded themselves significantly, but the final result is, they did and it works.
Another reason the branding worked to set Nike apart from other types of shoes is that they gained significant brand endorsements. Multiple popular athletes agreed to wear Nike paraphernalia to help promote the brand in exchange for Nike’s endurance. Athlete endorsement could be attributed to singularly branding Nike on a global scale.
Shoes have a tendency to take on the cheapest route to completion based on demand. Nike made a promise to their consumers to maintain the highest possible quality they can. They listened to athletes and designed their shoes to meet endurance, durability and performance standards specifically.
Nike did not follow the way of the other shoe brands by adding garments into their product to meet fashion statements. Instead, they stuck to tried and true quality and maintained using leather in their products. The idea to stick to leather is Nike’s way of fulfilling their promise to provide you a quality shoe.
Athletic Shoe Comfort Considerations
One of the fastest rising trends in the world of fashion today is comfort. With the advent of yoga pants and comfortable, stretchy clothes, women are starting to focus more on what makes them feel the best they can and as comfortable as they can.
Nike pays attention to these trends. As a result, Nike has opened its first store, targeting women and its promotional technique? Comfort. Nike has decided that if they are going to keep being the world leader in the athletic shoe industry that they need to focus on what fashion styles are trending.
Nike has worked at maintaining quality, durability, performance, and added to the mix, comfort. You can put on a pair of Nike shoes and feel like they belong on your feet. This brand has worked extensively to ensure that you are getting both good quality and super comfortable running shoes.
Final Thoughts: Which Shoes Are Most Comfortable?
Nike is a brand that has been around for many decades, and it continues to be an industry leader. What sets Nike apart has many different degrees of explanations, but what it ultimately boils down too is brand loyalty.
When Nike came out, it reeled people in through dedicating billions of dollars into athlete endorsements and it has paid off. People started to recognize the brand and started to purchase them because of popular athletes wearing them. Afterward, once people were hooked, brand loyalty took over.
The brand of Nike has provided the same quality and the tried and true methods of shoemaking for generations. People have come to rely on the Nike brand and thus, loyalty ensues.
If you are looking for the best Nike running shoes on the market, there are many different types you can find. However, you can rest easy knowing that whichever type you choose, you are going to be met with the highest standards and high-quality materials that Nike is known for and has built their brand on.